In 2010 Floor van de water started the brand ‘by LouLou’ with leather accessories for women.


With the signature model "the Smart Little Bag", they made a flying start thanks to (then) Princess Maxima.

Meanwhile, by loulou has become a complete label with an extensive collection of purses, bags and small leather accessories.

By LouLou is sold by more than 670 dealers in 5 countries (the Netherlands, Belgium, Germany, Sweden and Finland) and they are still growing.

the accessories are made by fair trade, they are affordable and functional; Many useful storage compartments, key attachments and a mirror in
most models. The ‘Smart Little Bag’ is a wallet with a clutch grip, mirror and a compartment for a smartphone. So also practical to take with you
when you do not want to carry a bag. by loulou has sold more than 300,000 pieces of this particular slb.


You will find by loulou at fashion accessories stores, leathergoods and shoe stores.

prices range from € 59.95 to € 199.95.

With by LouLou, you can be sure that you will always have your most important paraphernalia with you.

Everything practically and fashionably stored in beautiful designs with smart compartments. With a nostalgic touch of Paris from the 50’s.